Paolo Della Casa Specxreef CEO has featured in many articles, from The Miami Herald to the South Florida CEO Magazine.

Here is a short excerpt of one of these publications:

La dolce vita! The story of Paolo Della Casa is one of those tales that can happen only in America. Arriving from Italy a scant six years ago, knowing hardly a word of English, Della Casa is now the No. 1 supplier of kitchens to luxury condo high-rises in South Florida. What a country!

Pop quiz: what do the following high-rises–Ocean II, Continuum, Gables Club II, Murano Grande, Setai, Acqualina, Neo Lofts, Las Olas Beach Club, Carbonnell, Quantum, Trump Palace, Sayan, Carillon, Icon and The Atrium–have in common? You could answer: expensive condominium units. Another answer would be: custom-designed kitchens installed, or contracted to be installed, by a Miramarbased company called Dellacasa, LLC.

While the real estate headlines have gone to the high-profile developers who are transforming the South Florida skyline, Dellacasa has quietly bagged a lucrative corner of the market. And the company has done it virtually overnight.

How this came to pass is due to several factors, including the current design rage for anything Italian. But in the end it comes down to the company’s namesake CEO, the frenetic, gesticulating bundle of energy that is Paolo Della Casa. Just think of Italian actor Roberto Benigni when he won the Oscar several years ago for “Life Is Beautiful,” climbing over the seats to tell the audience that he “wanted to make love” to all of them.

Paolo Della Casa, of course, would never use such words. But the energy, and the effusive belief that anything is possible in America, is clearly the same. “Every morning that I wake up, I thank God that I am here in the United States in this business,” he says. “Only in America could this happen.”

Della Casa’s American odyssey began in Miami, where he landed five years ago in search of opportunity. He was in the furniture business in Italy, and was looking abroad to market Italian-made goods. Within a year or so he fixated on the market for kitchens in the flurry of luxury condominiums beginning to rise in the area. At the time, the South Florida kitchen market was dominated by German juggernaut Poggenpohl. But, as Della Casa notes, “Everybody recognizes Italy as the best place for design.”

“Every morning that I wake up, I thank God that I am here in the United States in this business,” he says. “Only in America could this happen.”

Della Casa’s American odyssey began in Miami, where he landed five years ago in search of opportunity. He was in the furniture business in Italy, and was looking abroad to market Italian-made goods. Within a year or so he fixated on the market for kitchens in the flurry of luxury condominiums beginning to rise in the area. At the time, the South Florida kitchen market was dominated by German juggernaut Poggenpohl. But, as Della Casa notes, “Everybody recognizes Italy as the best place for design.”